AI Search
AEO explained: how to write answers search engines can quote
Answer Engine Optimization shapes your content so it can be lifted straight into featured snippets and voice answers. These simple writing habits help most.
Answer Engine Optimization, or AEO, is about being the source a search engine or assistant uses when it answers a question directly.
Start with real questions
Look at the “People also ask” boxes, your Search Console queries and what customers ask you. Use the wording people really use.
Answer first, explain after
Put a direct answer of a sentence or two straight under the heading, then expand on it. Readers get what they came for, and the short answer is easy to quote.
Use structure that fits the answer
- Steps suit numbered lists.
- Comparisons suit tables.
- Definitions suit one clear sentence.
Add structured data where it applies
Structured data helps search engines understand your page, but it can’t rescue weak content. Get the writing right first.
