Local SEO
Google Business Profile: the settings most businesses miss
Most profiles stop at a name, address and phone number. These often-forgotten sections give Google and your customers much more to go on.
Claiming your profile is only the beginning. These sections are easy to miss, and they cost nothing to fill in.
Secondary categories
Your primary category matters most, but relevant secondary ones help you appear for related searches. Add only those that genuinely apply.
Services
List what you actually offer, with a short description of each. This gives Google more detail about what you do, in your own words.
Special hours
Set your holiday hours in advance. Few things lose a customer faster than arriving at a closed door when your profile said open.
Photos and updates
Add real photos regularly, and post updates when you have news or offers. An active profile shows customers that the business is still running.
Questions from the public
Anyone can suggest edits or ask questions about your business, so check your profile often and correct anything wrong.
